Does it Matter if You Have a Photo on Your Social Media Profiles?
Let me explain.
We are all naturally drawn to the faces of others. There’s a reason it’s used so often in advertising. If you’re an entrepreneur and you are your company, or at least the main representative of it, putting your face on your marketing is going to have several benefits.
If you are marketing locally, you are increasing the chances that people will recognize you, even if they’ve only met you once for 30 seconds. If you interact with them online and your photo is on your profile, they’ll be much more comfortable and open talking with you than they otherwise might be.
This is the same thing marketing people do every day with brands – building familiarity and trust by staying in front of their market.
Your photo should be up to date and represent your personality. Smile! Look directly at the camera. How would you want to look if someone were standing in front of you, about to shake your hand when you meet them for the first time? The same ideas apply.
There is a fabulous post related to this with examples of eye tracking heat maps on a marketing page showing what the impact of a face in marketing can have on James Breeze’s blog. I highly recommend reading it.